做生意赚钱的三大核心 The three core principles for making money in business

 做生意赚钱，无非是围绕三块核心：产品、流量、转化，做好这三块，想不赚钱都难，那么我们如何做好这三块： 

Making money in business boils down to three core elements: product, traffic, and conversion. Master these three, and it's hard not to make money. So how do we master these three elements?

1.产品。  1. Products.

选择好产品是创业的第一步，方向不对努力白费，如果产品选错了，没有找好方向，后面即使再努力也很难成功。
Choosing the right product is the first step in starting a business. If you choose the wrong direction, all your efforts will be in vain. If you choose the wrong product and don't find the right direction, it will be difficult to succeed no matter how hard you try later.

那么我们该如何选择好产品？这里我们第一点要明白，别人适合的项目不一定适合你，因为每个人的情况都不一样，个人优势、资源等均有较大的差异。
So how do we choose the right product? The first thing we need to understand is that what works for others may not work for you, because everyone's situation is different, and there are significant differences in personal strengths, resources, and so on.

举例：王思聪能拿着他爹给他的5个亿去玩电竞产品，你如果也去效仿的话，行不行。
For example: Wang Sicong can use the 500 million yuan his father gave him to play e-sports products. If you were to imitate him, would that work?

8成的人是不行的，光是资金这块就让一大波人望洋兴叹。因此，当你没钱、没人的时候，那么你唯一能用的就是你自己。
Eighty percent of people can't do it; the financial burden alone is enough to deter a large number of them. Therefore, when you have no money and no one to rely on, the only person you can truly rely on is yourself.

所以选产品确定创业项目的时候，优先找一个人就能干的，前期不需要多少启动资金，零成本即可创业的低门槛项目。
Therefore, when choosing a product and determining a business project, prioritize finding a low-threshold project that can be done by one person, requires little start-up capital, and can be started with zero cost.

举例：各种中介项目，通过卖信息差来赚钱；或者是出卖时间，因为时间人人都是公平的，也是人人都有的；也可以卖资源，假如你手上有1000个女模特资源，那么可以专门需要模特的公司，将资源变现。
For example, various intermediary projects make money by selling information asymmetry; or by selling time, since time is equal for everyone and everyone has it; or by selling resources. If you have 1,000 female model resources, you can sell them to companies that specifically need models and monetize those resources.

具体在产品选择上，你要先认清自己，我有什么，我喜欢什么，我的特长和优势是什么，现在社会趋势是怎么样的。
When it comes to product selection, you need to first understand yourself: what do I have, what do I like, what are my strengths and advantages, and what are the current social trends?

通过全盘考虑，然后找寻细分领域中的蓝海项目，结合百度指数、淘宝指数、微信指数来看这个项目的需求程度；
By taking a holistic approach, we can then identify blue ocean projects within specific niche markets and assess their demand based on metrics such as Baidu Index, Taobao Index, and WeChat Index.

再通过百度收录竞争对手情况、5118关键词工具来看同行的情况判断市场竞争程度。
Then, by checking the competitor information on Baidu and using the 5118 keyword tool to see the situation of peers, we can judge the degree of market competition.

如果是需求旺盛，竞争程度低的，那就是属于蓝海项目。
If the demand is high and the competition is low, then it is considered a blue ocean project.

举例：现在知识付费风口强劲，我创业有5、6年了，做成功过多个项目，有丰富的实战经验，之前参加过大量的各种高端企业培训，后来还考取了国家级企业三级培训师资格证，自己也比较喜欢培训这个行业。
For example: The knowledge payment industry is booming right now. I have been an entrepreneur for 5 or 6 years, and I have successfully completed many projects. I have rich practical experience. I have participated in a lot of high-end corporate training programs before, and later I obtained the national level 3 corporate trainer qualification certificate. I also really like the training industry.

因此在选择互联网创业的时候，我其中选择的一个项目是知识付费领域，通过分享自己的创业和营销经验来帮助他人。
Therefore, when choosing to start an internet business, one of the projects I selected was in the knowledge-based paid content field, where I would help others by sharing my entrepreneurial and marketing experience.

这个项目的特点是零成本即可启动，属于高速增长行业，市场规模已经达到几百个亿，但市场是做的好的并不多。
This project is characterized by zero cost to start, belongs to a high-growth industry, and has a market size of tens of billions, but there are not many companies that have done well in the market.

我当初选择这个，对自己和市场均进行过清晰地定位，所以创业不到三个月，月收入就突破了5万，这还只是我做的其中一个项目收入。
When I chose this path, I had a clear understanding of my own position and the market. As a result, my monthly income exceeded 50,000 yuan in less than three months of starting the business, and this was just the income from one of my projects.

2.流量。  2. Traffic volume.

在选择好产品之后，第一步是给产品培养出第一批种子用户。流量的获取，是现在各个创业者普遍的一个难题。
After selecting a good product, the first step is to cultivate the first batch of seed users. Acquiring traffic is a common challenge for entrepreneurs today.

互联网流量红利退潮，竞争者又多，流量变得超级贵。  With the decline of the internet traffic boom and the emergence of numerous competitors, traffic has become extremely expensive.

在流量获取这块，要么是免费流量，要么是付费流量。假如有钱的话，那么会有一大批广告公司来找你合作，砸钱的方式这里不作详细讨论。
When it comes to traffic acquisition, it's either free or paid traffic. If you have money, a large number of advertising companies will approach you for cooperation; the methods of spending money will not be discussed in detail here.

百度网盟、朋友圈广告等，如果是电商的话，参加各种付费活动，直通车、钻展等，只要你有钱，砸出去有投产比，那就使劲的砸。
Baidu Union, WeChat Moments Ads, etc. If it's e-commerce, participate in various paid activities, such as Baidu Express and Baidu Display Ads. As long as you have money and the return on investment is good, then spend as much as you can.

但如果你没钱的话，那么只能从免费流量开始玩起来了。免费流量的获取渠道，主要是通过自己的的主动推广，或者是发动老客户裂变来获取新用户。
But if you don't have money, then you can only start with free traffic. The main ways to acquire free traffic are through your own active promotion or by having existing customers refer new users.

现在社交网络横行，你可以通过免费媒体来推广，通过优质的内容输出，再以文章、视频、音频的形式在各大自媒体平台上传播。
With the prevalence of social networks, you can promote your products through free media by producing high-quality content and disseminating it on various self-media platforms in the form of articles, videos, and audio.

举例：逻辑思维，通过每周分享一本书的精华，通过优酷视频的平台分享传播，然后吸引粉丝到公众号上，实现几百万粉丝，几千万收入，还打造出了“得到”这样的APP。
For example, Logical Thinking (逻辑思维) shares the essence of a book every week through the Youku video platform, attracting fans to its official WeChat account, achieving millions of followers and tens of millions in revenue, and even creating an app like "Get".

你也可以在各大社交平台上，社交形式来吸引目标客户。举例：你是做健身的，客户群体是周围小区，那么你可以通过小区名字，用关键词搜索小区业主QQ群，然后在里面打广告寻找优质客户。
You can also attract target customers through various social media platforms and social formats. For example, if you run a fitness business and your target customers are residents of the surrounding neighborhoods, you can search for QQ groups for residents of those neighborhoods using keywords based on their names, and then advertise within those groups to find high-quality customers.

当初我大二的时候，做过一个证券注册推广的业务，从上面公司接过来的价格是50块钱，后来直接寻找注册推广的QQ群，找到了一个干过刷单的大佬，他每天给我推几百号人注册，我只抽三成（给到他价格是35块钱），每天净收入就是躺赚几千块钱，半个月时间就净赚了好几万。流量来源可以是直接找终端客户的鱼塘，也可以把利润分出去，寻找B端的客户。
Back in my sophomore year of college, I did a business promoting securities registrations. The company I got the contract from charged me 50 yuan per registration. Later, I found a QQ group for registration promotion and found a veteran who had done fake order boosting. He promoted hundreds of people to register for me every day, and I only took 30% (paying him 35 yuan). My daily net income was several thousand yuan passively earned, and in just half a month, I made tens of thousands of yuan. Traffic sources can be directly from end-user communities or by sharing profits with B2B clients.

3.转化。  3. Transformation.

转化是最后一步，也是最重要的一步，更是一切生意的核心。
Conversion is the final step, but also the most important one, and the core of all business.

产品选好了，客户过来了，但转化成交不了，那么前面做的工作就全部是白费。
You've selected the right product and attracted customers, but if you can't convert them into paying customers, then all the work you've done before will have been for nothing.

那么在目标客户被吸引过来之后，如何转化，将客户价值最大化？首先我们要知道一切的成交都是基于信任的基础上，没有信任就没有成交，除非你把刀架在客户脖子上威胁他。
So, once the target customers are attracted, how do we convert them and maximize their value? First, we need to understand that all transactions are based on trust. Without trust, there is no transaction, unless you hold a knife to the customer's throat and threaten them.

因此转化的核心之一在于彼此信任，那么我们该如何增强和客户之间的信任？
Therefore, one of the core aspects of conversion lies in mutual trust. So how can we enhance the trust between us and our customers?

首先是彼此熟悉，让客户对我们的产品、公司、个人均熟悉；然后是各种信任背书，可以是销量背书，显得我们产品热卖，客户也会有从众心理；
First, we need to get to know each other, so that customers are familiar with our products, company, and us as individuals; then, we need various forms of trust endorsement, such as sales figures, to make our products seem hot-selling, and customers will also have a herd mentality.

可以是好评，有了客户见证，老客户的信任会转嫁到新客户身上；可以是名人、专家、电台、大的权威新闻媒体推荐，因为这些都是代表着权威，而普通人天生对权威会产生敬畏和崇拜；
Positive reviews can be helpful, as customer testimonials can transfer the trust of existing customers to new ones; recommendations from celebrities, experts, radio stations, or major authoritative news media can also be helpful, as these represent authority, and ordinary people naturally feel awe and admiration for authority.

可以是从熟，如果是熟人推荐的话，那么客户对熟人的信任会转移到我们的身上。
It can be through familiarity; if it's a recommendation from an acquaintance, then the customer's trust in that acquaintance will transfer to us.

在客户对我们信任之后，只能说消除了和客户之间成交的障碍，但不代表就能成交，因为价格和价值，是阻拦我们和客户之间另一道防线。
Once a client trusts us, it only means that the obstacle to closing the deal has been removed, but it doesn't mean that the deal will be closed, because price and value are another line of defense that prevents us from closing the deal with the client.

客户愿意掏钱，买的不是对我们的信任，而是他背后想要得到的好处，这个好处就是在客户心中的价值维度。
When customers are willing to spend money, they are not buying our trust, but rather the benefits they want to gain. These benefits are the value dimension in the customer's mind.

接下来要想成交客户的话，那么重点是让客户产生超值的感觉。
If you want to close a deal with a customer, the key is to make them feel like they're getting a great deal.

这里我们主要采用的方式是：天堂地狱法，用了产品就能上天堂，不用就下地狱，通过给客户挖痛处，画梦想来实现。
Our main approach here is the "Heaven and Hell Method": using the product will take you to heaven, while not using it will send you to hell. We achieve this by addressing the customer's pain points and painting a picture of their dreams.

赚钱就是始终围绕着：产品、流量、转化，创业有钱的话可以迅速发展，没钱的话也照样可以实现，一步步慢慢积累，沉下去，找好方向之后就狠狠的干，狠狠地执行，狠狠地赚钱，实现成功和快乐。
Making money always revolves around: product, traffic, and conversion. If you have money, you can develop rapidly in entrepreneurship. If you don't have money, you can still achieve success. Accumulate step by step, stay focused, find the right direction, and then work hard, execute fiercely, and make a lot of money to achieve success and happiness.